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Andrew Hiebl

After graduating from La Trobe University with a Bachelor of Business in Tourism & Hospitality, Andrew entered the business events arena managing events and operations at the Albury Convention & Performing Arts Centre (now Albury Entertainment Centre).

With five years of venue-based event management skills under his belt, the world of destination marketing through “convention bureaux” called and Andrew took on the challenge of heading up the Albury Wodonga Convention Bureau for Destination Albury Wodonga in 2005.

In 2008, Andrew was lured to the calls of the Great Ocean Road where he established the Convention Bureau, Business Events Geelong, for the award-winning regional tourism organisation, Geelong Otway Tourism (now Tourism Greater Geelong & The Bellarine). With a vision of improving Regional Victoria’s reach into the business events market, he was appointed Chair of the Regional Victoria Conference Group the following year, we he led the rebrand to Business Events Victoria and the successful campaign calling on the Victorian Government to invest in the Regional Victoria Business Events Program.

After securing “Hall of Fame” status for Business Events Geelong at the National Meetings & Events Industry Awards in 2012, Andrew reconfirmed his commitment to the industry by taking on the role of Chief Executive Officer for the Association of Australian Convention Bureaux where he holds a position on the Business Events Council of Australia board. Andrew also represent the business events industry on the long-standing Tourism Visa Advisory Group, convened by the Department of Immigration and Border Protection.