𝐔𝐧𝐥𝐨𝐜𝐤𝐢𝐧𝐠 𝐭𝐡𝐞 𝐆𝐨𝐥𝐝𝐦𝐢𝐧𝐞: 𝐖𝐡𝐲 𝐎𝐥𝐝𝐞𝐫 𝐓𝐫𝐚𝐯𝐞𝐥𝐥𝐞𝐫𝐬 𝐚𝐫𝐞 𝐀𝐮𝐬𝐭𝐫𝐚𝐥𝐢𝐚’𝐬 𝐇𝐢𝐝𝐝𝐞𝐧 𝐓𝐫𝐞𝐚𝐬𝐮𝐫𝐞 𝐢𝐧 𝐓𝐨𝐮𝐫𝐢𝐬𝐦 𝐀𝐜𝐜𝐨𝐫𝐝𝐢𝐧𝐠 𝐭𝐨 𝐓𝐨𝐮𝐫𝐢𝐬𝐦 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐀𝐮𝐬𝐭𝐫𝐚𝐥𝐢𝐚! (𝐀𝐍𝐃 𝐌𝐄) 👩‍🦳.

If you’ve been following me for a while…you will know this is not a new trend; it is the most predictable marketing trend we have ever seen.

While many travel marketers, destinations, and big travel…

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Marketing to the 50+ Travellers.

They have more time and money than any other age group and are less likely to be held down by mortgages, family, schools, etc.

They’ll travel in the low and shoulder seasons.

They’ll foot the bill for the multi-gen holidays.

And so much more…

Come for a deep dive into the latest trends/research and how to…

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