2025 CONVENTION
Adelaide Hills, SA
14 - 17 OCTOBER 2025

Australian Regional Tourism

In partnership with State and Territory tourism organisations, ART aims to be a unified industry voice for regional tourism advocacy, enabling a collaborative approach to industry development and shared challenges.

In 2022, Australian tourism contributed $143b to our economy. Tourism is one of Australia’s largest export industries, employing nearly 670,000 people across 330,000 businesses. In regional Australia, there are 100,000 tourism-related businesses, and around 57 cents in every visitor dollar is spent in regional areas (year ending September 2022).

 

Tourism Research Australia reports that nearly half of the nation’s tourism expenditure (46% or $107 billion) occurs in regional Australia. In addition, regional tourism directly employs over half a million people (534,000) in tourism related industries, which is more Australians than mining and more than forestry, agriculture and fishing combined.

 

Tourism is vital to many regional communities around Australia, and it is important that we continue to advocate for the success of the industry.

CATCH-UP ON THE LATEST INDUSTRY NEWS

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BLOG

Rethinking how we measure the value of regional tourism

In regional tourism, the conversation often revolves around economic metrics like overnight stays and visitor spend. However, for many tourism managers, the heart of their…

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The Sparrowly Effect: Building A Better Visitor Economy with Giovanna Lever
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Podcast

The Sparrowly Effect: Building A Better Visitor Economy with Giovanna Lever

In this episode of the Tourism Hub Podcast, host Despina Karatzias is joined by the inspiring Giovanna Lever, owner and leader of Sparrowly Group. Giovanna…

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Tourism Tribe & TRVLR Present The Impact of AI on Travel & Tourism
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WEBINAR

Tourism Tribe & TRVLR Present The Impact of AI on Travel & Tourism

AI is transforming the travel and tourism industries, offering new pathways for destinations and operators to enhance the traveler experience, and AI is quickly putting…

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