BOARD

ART is a company limited by guarantee, governed by a Board of Directors who are responsible for the strategic performance of the business, operating compliance and tourism advocacy.

THE ART TEAM

ART Board Directors include representatives from a range of industry sectors across Australia. Their commitment to ART and regional tourism is invaluable and critical to the continued success of ART efforts.
JOEL  CHADWICK

JOEL CHADWICK

Chair
City of Ballarat

As a dedicated and passionate tourism and local government professional, Joel has extensive experience spanning 12 years in roles in Victoria’s Goldfields region as Manager Tourism, Events and Culture at Central Goldfields Shire Council, and as the current Coordinator Visitor Economy at City of Ballarat in Victoria. To accompany this local government experience, Joel spent 7 years as a board member of Bendigo Regional Tourism Board up until 2019, where he moved for his new role at the other bookend of the Goldfields, in Ballarat.

Joel has driven and delivered strategic projects that have included but not limited to the Ballarat Traveller Experience Plan, Ballarat Visitor Economy Strategy, Bendigo Region Destination Management Plan, Central Goldfields Tourism and Events Strategy, along with various Regional Brand Personality Blueprints and Visitor Servicing strategies.

LORI MODDE

LORI MODDE

Deputy Chair
Lorick Management

Lori has had a diverse career in community and economic development for over 25 years. From Regional Marketing Manager at Tourism NSW, Community and Economic Development Manager at a Local Government Authority through to Senior Manager of Place Activation and Strategy at Sydney Olympic Park Authority.

In the past 15 years through her business, Lorick Management, she has held roles such as Event Manager of the NSW Tourism Awards, Marketing Manager of New England North West Tourism and CEO of Outback NSE Tourism, Hills Hawkesbury Tourism and South Coast Tourism. Through her business she now holds the role of Project Manager for Sturt’s Steps in Outback NSW, CEO of Outdoors NSW and General Manager of Visitor Economy Development.

HAMISH FELL

HAMISH FELL

Treasurer
Smarter Tourism Technology

Hi, I’m Hamish, CEO at Smarter Tourism Technology and founder of Booking Aggregator.  I love tech,  it fascinates, amazes, sometimes frustrates and occasionally terrifies me.  I have spent over 20 years working in a variety of roles in the tech industry.  For the past 7 years my focus has been primarily on Travel and tourism. 

When I started Smarter Tourism Technology it was with the aim of helping my clients make their technology work harder, so that they don’t have to.  From booking platform setup and integrations to off grid public Wi-Fi this remains our goal.

CAROLYN  CHILDS

CAROLYN CHILDS

Director
MyTravelResearch.com

MyTravelResearch.com founder Carolyn Childs’ passion is empowering travel organisations to succeed. Her career spans 30+ years & 35+ countries including with Travel Research Centre, the International Air Transport Association (IATA) & heading research giant TNS’ Australian travel vertical(now Kantar).  She is a top-rated speaker; has published an e-book on emerging markets and white papers on Key Trends, Markets (e.g. India) and Tourism Sectors (Culture & Heritage, Luxury Travel) & Policy (Taxes). She is Immediate Past President TTRA Asia-Pacific Chapter, a Certified Member of the Market Research Society, a member of WTACH’s (World Tourism Association for Culture and Heritage) Advisory Panel and was on the UNWTO Panel of World Tourism Experts.

SARAH  GARDINER

SARAH GARDINER

Director
Griffith University

Dr Sarah Gardiner has a PhD in Marketing. She is an Associate Professor in tourism and the Director of the Griffith Institute for Tourism. Sarah has worked for the past 25 years in the Australian tourism industry, including working for over seven years as the Senior Industry Development Officer (Tourism) for Gold Coast City Council. Sarah was responsible for producing the city’s first tourism strategy, Our Tourism City, and has managed several key tourism industry projects, such as development strategies for the Gold Coast’s youth and backpacker, food and wine, and nature-based tourism markets. She also coordinated major research projects for Griffith University investigating the tourism and economic development strategies implemented by cities and regions throughout Australia to leverage the Sydney 2000 Olympic Games and research into the travel behaviour of international students studying in Australia. She has provided consultancy services on several other industry and academic projects in the areas of tourism, events, marketing and community engagement. Her current research interests are tourism innovation and experience design, especially relating to the youth and Chinese tourism markets.

Specialties: tourism, consumer behaviour, economic development, marketing.

RYLEY HEAP

RYLEY HEAP

Director
Town of Port Hedland

Ryley is an experienced economic development professional specialising in regional and remote
destination development. He currently holds the role of Senior Economic Development Officer at the
Town of Port Hedland in Western Australia’s Pilbara region where he is responsible for
implementing sustainable initiatives to grow and diversify one of Australia’s largest regional
economies.

Starting his tourism career working in marketing and business events for Yarra Ranges Tourism, the
regional tourism board representing the Yarra Valley and Dandenong Ranges, Ryley understands the
importance of tourism for regional prosperity. Prior to relocating to Port Hedland, Ryley lead
Tourism Development in the East Arnhem Land region of the Northern Territory for three years by
delivering and implementing the region’s first Destination Management Plan in partnership with
Traditional Owners, Northern Territory Government and local stakeholders. Ryley also led the
development of East Arnhem Live, a regional music festival designed to build local capacity while
attracting visitors to East Arnhem Land during the shoulder season.

Ryley holds a Master of Tourism, Graduate Certification in Data Science, Bachelor of Commerce
(Marketing) and is currently completing a Master of Economics.

TANYA  JARMAN

TANYA JARMAN

Director
Adelaide Hills Tourism

A marketing and communications consultant with more than 30 years experience spanning across a variety of industry sectors; tour operations (AAT Kings), marketing agencies (Carlson Marketing) national and state tourist offices (Tourism Australia and South Australian Tourism Commission), Education (Study Adelaide and Westminster School) and hotels (Hyatt).

In 2020, I launched a consultancy working with a range of clients across different sectors to guide them on strategy and business development. As a sole trader, I work with both retainer clients and deliver on specific projects on request.

I have global work experience having been based in Sydney, the UK and Asia in senior marketing roles for much of my career, returning to my home town of Adelaide in 2012.

An understanding of all elements of marketing including brand integration, trade marketing and conversion, digital marketing, public relations, social media and influencer generated publicity.

Strategic thinker and planner using broad research methods integrating industry insights, consumer behaviours and distribution channels. Able to drive strategic and organisational change at all levels of business whilst fostering empathetic cultural change.

Able to work independently (through freelance experience) and also manage large groups in both government and private sectors.

KATE  SHILLING

KATE SHILLING

Director
Tourism Australia

With over 25 years’ experience in the travel industry, Kate Shilling is on a mission to generate economic growth in regional Australia through the development, distribution and delivery of innovative tourism experiences to local visitors as well as to travellers from further afield.

Kate’s CV includes leadership roles at Flight Centre (in Australia and the USA), Tourism NT, Territory Discoveries, NRMA Travel, Qantas Holidays, Helloworld and Australian Traveller Media. Currently the Executive Officer of Ultimate Winery Experiences Australia (UWEA), Kate is the founder of Family History Holidays, an Ambassador for Australian Regional Tourism, and recently stepped down as the Chair of Destination Riverina Murray after 5 years on the Board.

Kate launched Straightforward Tourism Solutions in March 2017 and has recently worked on a range of side projects including establishing a Dinosaur Tourism Collective in outback Queensland and assessing ag-tourism grant funding applications for the Tasmanian Tourism Innovation Program.

With many STOs and RTOs currently launching agritourism strategies, taking farm tourism forward in a practical way is a particular area of focus for Kate in 2324! Discussions about the different ways to connect emerging and existing agritourism operators, collectively driving positive commercial outcomes community by community are underway!

Kate is a member of the Australian Institute of Company Directors and on the Advisory Board of The Sigmund Project, travel and tourism’s first digital not-for-profit, dedicated to innovation and collaboration and open to anyone who has a great idea to advance the global tourism industry.