From the CEO’s desk: Federal Budget 2026-27
Following last night’s release of the Federal Budget, regional tourism continues to face a challenging operating environment, with many destinations navigating compounding pressures including high…
Category: Blog
Invitation: Share your community’s voice in our national campaign
There’s more at stake than fuel is a coordinated advocacy effort led by Australian Regional Tourism, designed to shift the conversation from simply cutting back on…
Survey: Regional Impacts of the Fuel Crisis
Regional tourism, we need your input. As the fuel situation continues to evolve, we are collecting insights from across the sector to understand the impacts…
AI in Tourism: A Practical Playbook for Q2 2026
Across regional Australia, tourism businesses are feeling the pressure. Costs are up. Some markets have slowed. And at the same time, the way travellers discover…
Why the Outdoor Industry Standards Curated Set Matters for Regional Tourism
Regional tourism thrives on experience. It is built on the moments visitors remember long after they return home — the guided walk through Country, the…
Do you market to Europeans and claim your business is sustainable? How to make sure you’re not breaking EU law
Green Claims Alert: EU Rules & Your Tourism Business If you promote your amazing tourism experiences to European travellers through Online Travel Agencies (OTAs) like…
From The CEO’s Desk
Recently, I met with Austrade for a second industry roundtable focused on the evolving conflict in the Middle East and the implications for Australia’s tourism…
Fuel costs are biting. People are cancelling their trips. What can a Destination Marketing Organisation do?
As if the last decade hasn’t been hard enough for the tourism industry, we’ve just been dealt another blow ahead of what should have been…
The Pulse of Regional Events: Insights from Recent Industry Survey
We recently conducted an industry survey to better understand the landscape of regional events across Australia, and the results are in! With respondents representing local…
Keeping Adventure Tourism Safe, Relevant and Future-Focused: Where the AAAS Review Is At and What’s Next
Over the past 12 months, this framework has been the focus of one of the most comprehensive national reviews it has ever seen — led…