Survey: Regional Impacts of the Fuel Crisis
Regional tourism, we need your input. As the fuel situation continues to evolve, we are collecting insights from across the sector to understand the impacts…
Category: Blog
AI in Tourism: A Practical Playbook for Q2 2026
Across regional Australia, tourism businesses are feeling the pressure. Costs are up. Some markets have slowed. And at the same time, the way travellers discover…
Why the Outdoor Industry Standards Curated Set Matters for Regional Tourism
Regional tourism thrives on experience. It is built on the moments visitors remember long after they return home — the guided walk through Country, the…
Do you market to Europeans and claim your business is sustainable? How to make sure you’re not breaking EU law
Green Claims Alert: EU Rules & Your Tourism Business If you promote your amazing tourism experiences to European travellers through Online Travel Agencies (OTAs) like…
From The CEO’s Desk
Recently, I met with Austrade for a second industry roundtable focused on the evolving conflict in the Middle East and the implications for Australia’s tourism…
Fuel costs are biting. People are cancelling their trips. What can a Destination Marketing Organisation do?
As if the last decade hasn’t been hard enough for the tourism industry, we’ve just been dealt another blow ahead of what should have been…
The Pulse of Regional Events: Insights from Recent Industry Survey
We recently conducted an industry survey to better understand the landscape of regional events across Australia, and the results are in! With respondents representing local…
Keeping Adventure Tourism Safe, Relevant and Future-Focused: Where the AAAS Review Is At and What’s Next
Over the past 12 months, this framework has been the focus of one of the most comprehensive national reviews it has ever seen — led…
The Capacity Crunch: Delivering Big Outcomes with Small Teams
In regional LGAs, the scale of expectation rarely matches the size of the team delivering it. My tourism team in the St George Region is…
Collaboration Over Competition: Why Regional Tourism Only Works When Neighbours Work Together
This goes without saying, but travellers don’t plan their journeys according to council lines. They follow landscapes, stories, events, and recommendations. A border on a…