Australian Regional Tourism

In partnership with State and Territory tourism organisations, ART aims to be a unified industry voice for regional tourism advocacy, enabling a collaborative approach to industry development and shared challenges.

In 2025, regional Australia generated $74.6 billion in annual visitor spend, accounting for 39% of the total, while capital cities and the Gold Coast contributed $117.7 billion (61%).

Despite hosting 58% of domestic overnight trips, regional areas attracted only 24% of international visitor stopovers, compared to 76% in capital cities.

There are approximately 108,000 tourism-related businesses in regional Australia, and tourism supports around 6.7% of all jobs, which is more than double the share in capital cities (Tourism Research Australia).

Tourism is vital to many regional communities around Australia, and it is important that we continue to advocate for the success of the industry.

CATCH-UP ON THE LATEST INDUSTRY NEWS

BLOG

Survey: Regional Impacts of the Fuel Crisis

Regional tourism, we need your input. As the fuel situation continues to evolve, we are collecting insights from across the sector to understand the impacts…

Eventfolk: Building a Collective Voice for Regional and Rural Events

In this episode of The Tourism Hub Podcast, host Despina Karatzias sits down with Linda Tillman, co-founder of the Australian Centre for Regional Events, to…

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WEBINAR

Navigating AI & Digital Change #1

Tourism Australia AI Industry Webinar Series – ‘Navigating AI & Digital Change’ The way travellers search, discover, and book is evolving rapidly. To help our…

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