Australian Regional Tourism

In partnership with State and Territory tourism organisations, ART aims to be a unified industry voice for regional tourism advocacy, enabling a collaborative approach to industry development and shared challenges.

In 2025, regional Australia generated $74.6 billion in annual visitor spend, accounting for 39% of the total, while capital cities and the Gold Coast contributed $117.7 billion (61%).

Despite hosting 58% of domestic overnight trips, regional areas attracted only 24% of international visitor stopovers, compared to 76% in capital cities.

There are approximately 108,000 tourism-related businesses in regional Australia, and tourism supports around 6.7% of all jobs, which is more than double the share in capital cities (Tourism Research Australia).

Tourism is vital to many regional communities around Australia, and it is important that we continue to advocate for the success of the industry.

CATCH-UP ON THE LATEST INDUSTRY NEWS

BLOG

ART Launches New Local Government Tourism Forum

Australian Regional Tourism (ART) is launching a new bi-monthly Local Government Tourism Forum, creating a dedicated national space for senior council tourism professionals to connect,…

Bridging the Gap: Tourism, Agriculture and Community

In this episode of the Tourism Hub Podcast, host Despina Karatzias is on location at the 2025 ART Conference, one of Australia’s most important gatherings…

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Marketing Through the Fuel Crisis: Practical Strategies For Regions with Media Mortar

WEBINAR

Marketing Through the Fuel Crisis: Practical Strategies For Regions with Media Mortar

Australia are already feeling the impact through slower bookings, shorter stays and growing hesitation around road travel. So how do we keep people travelling to…

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