Time to review your business
What a great conference for Australian Regional Tourism. The one aspect for me was the reflection of the information and how it is relevant for…
Month: October 2020
REGIONAL QUEENSLAND TOURISM IS THRIVING
The news coming out of Queensland today may not be what the tourism industry needs or wants, but we can be grateful that Queenslanders are…
Airbnb partners with Australian Regional Tourism to strengthen regional communities through farmstays and agritourism
Farmers and rural communities will have a new toolkit to create world-class farmstays and build more resilient local economies through agritourism, as part of a…
Five things your website needs as we move into 2021
A few weeks ago I was reading an article online. The article stated we had made five years of technological advancement since the first COVID-19…
How to develop premium experiences in regional destinations: #2. Assets. Availability. Access.
Over the past few months as restrictions have lifted in regional Australia we’ve connected with a wide range of domestic high-value-travellers whose refunds for planned…
The Real Experience
My last post was more practical full of facts, so I thought I would change it up and include the lighter side of what an…
10 tips for working with digital influencers
Rochelle Vaisanen at Media Mortar recently provided these 10 tips for working with digital influencers. Thank for sharing @rlvaisanen Did you know 71 per cent…
Focus on Strategy, not just Tactics.
2020 has been a horrible year. Even if you are not directly involved in Tourism or in a part of Australia that has not been…
Visitor Results, Border Closures and Industry Support
The latest visitor results from Tourism Research Australia’s National Visitor Survey paint a bleak picture for Western Australian Tourism. The latest results indicate that…
“Holiday Here this Year” – how to optimise, by looking through the eyes of the traveller
Yesterday saw the launch of Tourism’s Australia’s revival of the Holiday Here This Year campaign for tourists. Concurrently, the delivery of the Luxperience virtual…
