What a year….
This will be a small end of year post. As we get ready to move into 2021, I think it is important to appreciate and…
Month: December 2020
From Booming to Privilege: The New Realities for a Hotel Industry in Need of a Reset.
I had a report come across my desk the other day by Siteminder the Reservations System people and there were some great insights I thought…
How to brand a destination with Sense of Place
Regional Residents & Businesses at the centre of ‘Sense of Place’ Given that brand meanings are socially constructed and culturally dependent, a destination branding strategy…
Creating environments that lead to better learning, curiosity and imagination
Creating environments that lead to better learning, curiosity and imagination Written by Ali Uren Founder and Director of Kiikstart We hear and experience many clients…
Strategy is the core to moving forward.
Now that most States are coming back to some form of new normal, with even more changes possible later in 2021, with wide spread use…
New … and Old Marketing
Over the last month, I have had so many zooms meetings. 50 plus with Wholesalers and Agents all over the world with ATEC, replacing a…
Words Matter: Helping Your Residents Understand Brand
The biggest and most proud ambassadors for a destination brand can be local residents, so how do they become part of the marketing journey? Destination…
A Reminder to Get Connected
WOW its been another massive week of visitor servicing and guiding group experiences in the outdoors here in the Shoalhaven! Today I sat in on…
How Destination Southern Tasmania honed their storytelling on their website to achieve year on year growth in visitor engagement through a global pandemic
Paige Rowett at Tourism eSchool recently spoke to Chelsea Bell about how Destination Southern Tasmania have maintained momentum on their website through COVID – it’s…