Regional Dispersal of Key International Markets

The regional dispersal of key international markets in Australia remains a critical issue. Factors contributing to this challenge include limited regional awareness among international tourists, inadequate accessibility and infrastructure in regional areas, seasonal variations affecting travel, and varying levels of readiness among regional operators to cater to international visitors.

Currently, Australia lacks a cohesive strategy aimed at actively guiding visitors from key growth markets towards regional destinations, undermining the potential economic benefits to Australia’s appeal as a tourism destination.