Leveraging Your Best-Fit Events

In a challenging economic climate, councils need to be more strategic and targeted if they’re to continue gaining maximum results from events for their community and economy. This webinar challenges councils to think different and explores how to identify best-fit events that align with your destination brand and deliver maximum ROI. Gain practical tips to strategically leverage these events for the best results, community impact, and long-term economic benefit.

Presenters:
Linda Tillman, MD of Tilma Group & Co-Founder of Australian Centre for Regional Events, B.Bus. (Tourism)
Linda is Managing Director of regional tourism and events agency, Tilma Group. She is a regional tourism strategist and practitioner boasting a suite of regional tourism and event expertise with LGAs and RTOs across Australia in regional tourism and event development, tourism strategy, destination marketing, regional branding, and event delivery. Linda is also the founder of Australian Centre of Regional Events where she plays a key roles in building the capability of event committees to run their events more efficiently and sustainably.

Cathy Treasure, ACEcD, Events Specialist & Co-Founder of Australian Centre for Regional Events, B.Arts (Marketing/Sports Studies)
Cathy is an event strategy consultant and trainer and has worked in the events and tourism industry for more than 25 years. She has worked on more than 50 events across three continents including international sporting events, community events and destination events.  Most recently, Cathy was Director of one of Australia’s most unique regional success stories, Parkes Elvis Festival, and Visitor Economy and Major Events Specialist for Parkes Shire Council, before moving into a career focused on capacity building and skills development for regional event organisers throughout Australia.

Registration is essential via this link.