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Marketing Officer – Mackay Tourism
Marketing Officer
This position reports to: Chief Executive Officer
Applications close: Friday 11th June 2021
Purpose of this role:
Mackay Tourism Ltd. (MTL) is the peak tourism organisation for the Mackay – Isaac region. As a not-for-profit, membership-based, marketing and destination development organisation, we promote the region for both leisure and business.
The role of Marketing Officer is integral to Mackay Tourism. The role is responsible for the delivery of consumer marketing for the region through all marketing channels. You will be required to actively participate in the development of a marketing strategy and will then take carriage of the delivery of this strategy.
A key element of delivery is working with the Mackay tourism industry; Tourism and Events Queensland, Mackay and Isaac Regional Councils and Government to secure buy in both financially and to the broader marketing direction of Mackay Tourism.
This hands on role offers a high level of variety, autonomy and ability to use your creativity to deliver outcomes.
This vacancy provides an exciting opportunity for the right person to make a real difference to the Mackay Region Tourism outcomes. To apply for this position, please email the Mackay Tourism Operations Manager Gabrielle Dicarlantonio operations@mackayregion.com with a completed cover letter, document addressing the Selection Criteria, and a Resume. Applications that do not include a cover letter, a document addressing the Selection Criteria, and a Resume/CV will not be considered.
The role requires a high level of creativity to deliver outcomes.
Functions of the position:
- Continue with the implementation of the Mackay Region brand
- Actively participate in and develop strategy and marketing plans for the Mackay region that deliver on the brand
- Coordinate cooperative marketing partnerships with industry and stakeholders
- Develop & implement digital marketing strategies incorporating owned, earned, and bought digital assets
- Coordinate and deliver marketing collateral including the Visitor Guide, advertising material, display material and the like.
- Develop and maintain mutually beneficial relationships with Tourism and Events Queensland, Mackay Tourism Industry and regional stakeholders
- Work with various government agencies to deliver benefits for the Mackay Region
- Track and report on Marketing activities both internally and externally
- Use market research as the base from which to guide all strategies
- Actively participate in delivery of cross organisational activities and priorities
- Represent Mackay Tourism at functions, meetings, events, and trade and consumer shows
- Undertake presentations to industry and partners on marketing activities and other relevant topics
- Maintain Mackay Tourism presence at trade and consumer shows where required
- Ensure marketing activity deliver on the Mackay Region brand promise and destination experience
- Coordinate and deliver integrated marketing campaigns to identified target markets, including campaign planning and media scheduling, write marketing proposals to secure support for campaigns and manage all associated activities
- Ensure financial budget for allocated projects is managed and leveraged within organisation guidelines
- Other duties and tasks as directed by the CEO
Key Performance Indicators
- Increased member engagement in tactical campaigns & famils
- Increased destination awareness
- Build and maintain effective relationships with key partners/stakeholders
- Meet reporting deadlines
- Effective maintenance of web, digital and print assets
- Effective financial management
Selection Criteria
- A degree in Marketing preferably within the Tourism Industry, or equivalent practical experience.
- Demonstrated success in marketing campaigns
- A sound understanding and interest in digital marketing and current communication trends, including social media
- Ability to communicate with and influence stakeholders at all levels.
- Exceptional written and verbal communication skills
- Ability to perform well under pressure and prioritise workloads to meet tight deadlines
- Proven ability to manage budgets effectively
Technical Skills & Other
- Knowledge of and experience with a range of software programs including the Microsoft suite and basic website coding, including the ability to learn new programs as required.
- Current Drivers Licence
Behavioural Competences:
Professional
- Personal grooming and presentation is professionally appropriate to your role
- Deliver quality outcomes within set timeframes
- Demonstrate a strong work ethic to deliver quality outcomes
- Communicates clearly
- Behaves in a fair, logical and consistent manner
- Proactively supports the mission and vision of the company
- Promote self development and team growth
Leadership
- Actively supports Mackay Tourism Ltd values
- Values individuals input equally
- Demonstrates active listening
- Be dependable
- Being predictable
- Be empathetic
- Be honest
Respectful
- Consistently communicate in a positive and open manner
- Show consideration, understanding and respect for the team and stakeholders
- Have respect for diversity by embracing differences in talents, strengths and weaknesses
- Positive recognition
Creativity
- Encourage creativity to develop fresh ideas
- Facilitate creative and collaborative ideas
- Supports creative and constructive debate
Collaboration
- Willingness to work together as a team
- Actively seeks opinions from other team members
- Actively involved in group discussion and looks to solve team problems
- Will volunteer to assist with components of team work
- Actively listens to all team member’s contributions
- Acknowledges individual team member input
- Supports team decisions
Applications close Friday 11th June 2021
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