AI Agents 101 — A Primer for Non-Technical Users

Join Hamish Fell, Founder at Smarter Tourism Tech, to learn how AI agents differ from tools like ChatGPT — while ChatGPT responds in conversation, agents can also observe, decide, and take action autonomously.

Unlike traditional automation, which follows a fixed set of instructions, AI agents are adaptive, autonomous, and context-aware. They can respond to changing inputs, learn from experience, and manage complex tasks with less human intervention. In simple terms, an AI agent is a digital assistant that can observe, think, and act to complete a task.

In this webinar, designed for non-technical users, we will:

– Demystify AI agents — exploring what they are (and what they are not) using relatable, real-world examples.

– Unpack the key concepts you need to understand when considering agents for your business.

– Show you practical applications where AI agents can deliver real value.

– Introduce easy-to-use, no-code tools so you can begin experimenting with your own AI agents — without writing a single line of code.

By the end, you’ll have a clear understanding of how AI agents work, where they fit in, and how to get started using them.