Agritourism in Australia

Join Garrett Tyler-Parker from Tourism Research Australia as we present the latest agritourism research, diving into the agritourism growth and opportunity, and wider tourism sector insights, to understand the tourism market in 2025 and beyond.

Drawing on recently published information, this webinar will uncover and share:

– Market Growth & Opportunity: Agritourism in Australia saw increases in trips, nights, and spend in 2024, with $20.4 billion in associated visitor expenditure.

– Traveller Profiles and Markets: Agritourism appeals to a diverse range of travellers. Travellers who engage in agritourism activities on their trip tend to spend more, stay longer, and engage in a wider variety of activities than the average tourist.

– Regional Impact: Three in four agritourism trips visit regional Australia, supporting local economies and showcasing the country’s unique landscapes and produce. Victoria and New South Wales are top destinations, but every state and territory offers distinctive agritourism experiences, from farm stays to food markets and indigenous food tours.

– Regional-level Data and Insights: Learn how to access Tourism Research Australia’s (TRA) regional mobility movement data, visitor density at an LGA level, and more, to provide actionable intelligence for operators, policymakers, and investors at a local level.

Register is essential via Zoom.