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How agritourism is changing the voice of Tasmania’s tourism industry
This article was written by Meg Whitfield and printed in the theadvocate.com.au
You can view this article in full here.
Tasmania is using their time of uncertainty to rediscover and adapt, working hard to cement their place as a first class agritourism destination.
While agritourism is not a new thing the interest in it is really taking off with producers, farmers and vendors all seeking ways to embark into this field.
Chief executive of regional tourism body West by North West, Tom Wootton, said one only had to look at the growth of producers in the Cradle to Coast Tasting Trail to see it.
‘We’ve seen an increase in producer members from pre-covid times by 10 new members, which is a really compelling sign of the appetite or the increase in the sector,” Mr Wootton said. “The trail now has 37 producer members.”
He conceded the previous ‘Cradle Coast’ brand had its ups and downs, with a study conducted by West by North West finding that visitors struggled to understand what it truly represented. However, with a re-launch of the tasting trail set for September 3, the region will have a refreshed focus for visitors.
Mr Wootton said this, in combination with the Opening the Gate tourism accelerator program, would allow producers, farmers and vendors alike to deeply understand what it means to be involved in agritourism. It would also help bridge the gaps in creating a clear, connected tourism experience for visitors.
“The strength of (agritourism) is the opportunity for other farmers and producers to come and play into this space,” he said. “Anecdotally, there are many farmers who are either not so aware of the opportunities, or how they might navigate that move.”
“We’re trying to get them to understand this opportunity, and show it’s not about getting farmers to help tourism, it’s about showing them there might be another way to create an ancillary revenue stream.
“Tasmania has the opportunity to really own this space, and we see the North-West Coast as being the shining light.”
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