• NSW First Program | New Initiatives Announced

  NSW First Program | New Initiatives Announced

  Posted by Deleted User on September 20, 2024 at 9:46 am

  Thursday, 19 August 2021

  HOSPITALITY AND SOCIAL MEDIA SKILLS BOOST FOR
  NSW VISITOR ECONOMY

  The NSW Government has partnered with Restaurant & Catering Australia and
  social media giant Facebook to deliver a suite of free, new skills development and
  training programs designed for individuals and businesses engaged in the State’s
  visitor economy
  The programs, delivered by Destination NSW, will be offered to individuals and
  businesses wishing to upgrade their customer service skills and enhance their social
  media capability.
  Minister for Jobs, Investment, Tourism and Western Sydney Stuart Ayres said this
  support was needed to help address the current skills shortage across NSW and
  ensure business operators had the social media know-how to stand out in a crowded
  digital marketplace.
  “We know that access to skilled workers is one of the greatest challenges facing
  tourism and hospitality businesses in NSW right now,” Mr Ayres said.
  “Equally, using social media to engage and inspire potential customers through rich
  storytelling has never been a more important part of a businesses’ marketing and
  promotional mix.
  “The NSW Government is committed to supporting business owners and workers to
  develop the skills they need to be successful and to help grow the visitor economy.”
  The hospitality training modules and registrations for the social media webinars both
  commence in mid-August.

  The programs, part of Destination NSW’s NSW First
  industry development program, involve:

  • 1,400 micro credentials available to tourism and hospitality staff across three
    modules: Managing customer expectations in terms of COVID-safe practices,
    emotional awareness in customer service, and an introduction to customer
    service (delivered in partnership with Restaurant and Catering Australia)
  • Five webinars about Facebook and Instagram for Tourism to help optimise a
    business’s Facebook presence; engage audiences on social media; create
    Instagram stories; capture social content on a smartphone; and inspire action
    on Instagram (delivered in partnership with Facebook, which also owns
    Instagram)

  “Destination NSW’s industry development program, NSW First, is tailored to the
  unique needs of businesses engaged in the visitor economy through leveraging
  industry insights and partnerships for the benefit of operators,” Mr Ayres said.
  “In addition to the NSW and Commonwealth Government’s $5.1 billion-plus COVID19 support package, these free NSW First initiatives will provide business owners
  with practical support to that is relevant to their industry, so they are ready to ramp
  up again when travel restrictions are lifted.”
  Restaurant & Catering Australia CEO Wes Lambert said the partnership aimed to
  ensure the broader hospitality sector had access to the skills and workers it needed
  to recover from the COVID-19 pandemic
  “For so many businesses, being able to find the staff they need will be the difference
  between survival and closure,” Mr Lambert said.

  For more information and to register for either program, go to
  http://www.destinationnsw.com.au/NSWFirst.

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