Marketing Through the Fuel Crisis: Practical Strategies For Regions with Media Mortar
Australia are already feeling the impact through slower bookings, shorter stays and growing hesitation around road travel.
So how do we keep people travelling to the regions when confidence is low and cost pressures are high?
In this practical one-hour webinar, ART Ambassador Hannah Statham will unpack the current consumer mindset and share actionable marketing strategies regional operators, destinations and tourism organisations can implement right now to stay visible, relevant and resilient during the fuel crisis.The session will explore:
– Why marketing / communications is the worst thing to cut right now
– How to create messaging that cuts through amongst the noise
– Ways to reposition regional travel as valuable, meaningful and worth prioritising to help re-build consumer confidence
– Storytelling approaches that build emotional connection and consumer confidence
– Low-cost marketing tactics that can drive bookings in the short-term
– Long-lead plays that support the 6-12 month visitor
Whether you’re managing accommodation, tours, attractions, hospitality or destination marketing, this session will help you navigate the current landscape while continuing to inspire Australians to choose regional travel.