AI search and the regional visitor economy: a measurement and optimisation playbook for destinations and operators
In this session we’ll look at how traveller behavior is changing with AI, and dive into a model to track your region or business within AI. We’ll look at examples of exactly what tools like ChatGPT, Claude and Google AI Mode are saying, how you can measure the results, and what you can do about it!
Date: Monday 29 June
Time: 12pm AEST
Registration: Essential via Zoom
Dave Hockly is the founder of Data Story. He’s a 2x ART conference speaker, so you know this is gonna be good! Data Story specialises in tourism data and marketing, working with numerous destinations and operators. Collectively their clients contribute 100’s of millions to the visitor economy. Passionate about Regenerative Tourism, he believes tourism can benefit locals, culture, the economy, and the environment.