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Regional tourism reaches record high
Regional South Australia has rocketed toward its 2025 tourism target and a new record-high, hitting almost $4 billion in 2022 – some three years ahead of schedule.
Latest data shows regional visitor expenditure hit an all-time high $3.98 billion in 2022, just $200 million shy of its $4.0 billion target set for December 2025.
Six of the state’s 11 tourism regions have surpassed their 2025 visitor expenditure target, with four regions hitting a record high.
The Barossa and Yorke Peninsula have hit an all-time high and surpassed their 2025 targets by $35 million and $65 million respectively.
Latest regional tourism results (year-end December 2022):
*Total visitor expenditure in regional South Australia in the 12 months to December 2022 reached a record high $3.98 billion. It puts it just $200 million shy of the December 2025 target of $4.0 billion, and up $380 million on 2021 total regional visitor expenditure of $3.6 billion.
*Six of the state’s 11 tourism regions have surpassed their 2025 visitor expenditure target: Barossa, Clare Valley, Eyre Peninsula, Fleurieu Peninsula, Murray River Lakes & Coorong, and Yorke Peninsula.
*Four regions hit record-high visitor expenditure: Adelaide Hills, Barossa, Flinders Ranges & Outback, and Yorke Peninsula.
The targets are set as part of the South Australian Regional Visitor Strategy 2025, a strategy developed by the regions for the regions which outlines priority action areas as identified by the state’s 11 tourism regions after extensive consultation with more than 800 stakeholders.The 2025 Strategy is the second iteration after the 2020 plan was released in May 2018 with the then regional tourism target of $3.55 billion.
The South Australian Regional Visitor Strategy 2025 aligns with the South Australian Visitor Economy Sector Plan 2030, which sets a target for total visitor expenditure in the state of $12.8 billion.
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