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Agritourism Development Strategy for the Riverina Murray Region Unveiled
Destination Riverina Murray (DRM) proudly announces the launch of its Riverina Murray Agritourism Development Strategy, aimed at transforming the region into a premier agritourism destination. The strategy, now available for public access, outlines a visionary roadmap to harness the unique agricultural assets and natural beauty of the Riverina Murray area.
Crafted through extensive collaboration with industry stakeholders, community leaders, and tourism experts, the Riverina Murray Agritourism Development Strategy reflects DRM’s commitment to sustainable economic growth, and experiential tourism offerings. This strategic blueprint sets forth actionable initiatives to enhance visitor experiences, foster partnerships, and elevate the region’s profile on the global stage.
The Agritourism Development Strategy is available for download [here] (https://www.riverinamurray.com.au/wp-content/uploads/2024/03/DRM-Agritourism-Development-Strategy.pdf) and outlines key objectives and initiatives across various sectors, including:
Product Development: Supporting innovative agritourism experiences that showcase the region’s diverse agricultural heritage, from farm stays and food trails to immersive cultural exchanges.
Infrastructure Enhancement: Advocating for investment in critical infrastructure projects to improve accessibility, accommodation options, and visitor amenities, ensuring a seamless and enriching agritourism experience for all.
Marketing and Promotion: Fostering implementation of targeted marketing campaigns and digital strategies to amplify the region’s unique selling propositions and attract domestic and international visitors seeking authentic agritourism adventures.
Community Engagement: Empowering local communities through capacity-building initiatives, training programs, and collaboration opportunities, fostering a sense of pride and ownership in the region’s agritourism identity.
“We are thrilled to unveil the Riverina Murray Agritourism Development Strategy, which embodies our collective vision for unlocking the full potential of agritourism in the region,” said Matthew Lucas, Chairperson of Destination Riverina Murray. “By leveraging our rich agricultural resources and cultural heritage, we aim to create sustainable economic opportunities and provide resilience options to farmers, while preserving the essence of rural life for generations to come.”
Minister for Agriculture, Regional NSW and Western NSW Tara Moriarty said the strategy paves the way for exciting opportunities to bring agriculture and tourism together in the Riverina Murray. “This strategy shows how two key industries could support each other to achieve economic and community gains for the region,” Minister Moriarty said.
Destination Riverina Murray invites community members, local businesses, and tourism and agricultural stakeholders to explore the Riverina Murray Agritourism Development Strategy. Together, we can cultivate a vibrant agritourism landscape that celebrates the spirit of the Riverina Murray region and captivates visitors from near and far.
The Riverina Murray Agritourism Strategy received $105,837.50 from the NSW Government to support its development.
For more information about Destination Riverina Murray and its initiatives, visit http://www.riverinamurray.com.au
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