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Webinar recording: Agritourism Marketing: Three remarkable case studies in NZ
What are the most successful strategies for marketing agritourism operations? Marijke Dunselman, Founder of Agritourism New Zealand, and three farmers shared their tips, tricks, and lessons learned. Marijke started off the webinar with an overview of agritourism marketing. Amber Tyress from Valley Views Glamping shared how their agritourism glamping business has grown through social media marketing. Shaun Monk from Island Hills Station talked about how his business grew after the borders closed due to Covid and had to focus on the domestic market with the support of media, especially TV and newspaper for their 3-day walk on a high-country station. Rachel Bartrum from Lynton Downs Farmstay, a historic homestead that has been restored after a severe earthquake, hosts mainly international visitors through travel agents. We explored how these three different approaches to marketing have relevance for agritourism operations of all sizes in all different parts of the world.
View the recording here.
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