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On the 1 July Google’s Universal Analytics (UA) properties will stop collecting data and Google Analytics 4 (GA4) will become the platform for anyone using Google Analytics. Around 6 months after July 1 you will lose access to to your universal analytics data.
GA4 uses a different data model to UA meaning that when you migrate to GA4 you can only migrate some of your historical data. By default GA4 will only store 2 months historical data.
Get our top tips on successfully migrating to GA4, how to carry out a painless data extraction from UA and how to run reports that compare data from UA and GA4 and how to store more than 2 months worth of data in GA4.