Regional Data

Accurate, timely and affordable data is required to ensure a clear understanding of visitor demographics and behaviours in regions. The following aspects of data collection are crucial to ensure the most relevant data is being collected.

Data availability ensures that there is enough reliable and timely data available for all regions, not just major cities and tourist hotspots.

Data quality is crucial for understanding granular visitor demographics, behaviours, and preferences. For example, expanding the dataset to include accommodation properties with less than 10 rooms to be more reflective of the regional tourism market.

Access to affordable data ensures stakeholders such as regional tourism boards, local businesses, and policymakers can facilitate informed decision-making.

Integrating data from various sources (e.g., NVS/IVS and private data services) to create a more comprehensive picture of regional tourism trends.