Tilma Group’s Director, Linda Tillman, attended Queensland’s tourism industry forum, DestinationQ, and shares her key takeaways. Buzzwords throughout many of the sessions were headwinds, resilience,…
By Tilma Group and Oregional Collective Following the recent years of COVID turbulence, festivals and events are re-emerging across Australia presenting a positive social and…
Agriculture and tourism are Australia’s third and sixth largest export industries. Together, they provide a unique opportunity for growth – and there is also an…
Tourism and events are symbiotic. Events give people a reason to travel to destinations Successful tourism strategies increase attendee numbers, and broaden the reach and…
Since we’ve been presenting our social media marketing workshops across Australia, we’ve been privy to the questions small businesses have about marketing. Most questions you expect [What…
The festival and events industry has been through a turbulent few years, and it is this turbulence that has led to transformation for many. This…
Did you know the most powerful marketing department in the world has no budget and makes no marketing plans? Who is this elusive marketing team…
A wise man (Seth Godin) once said “marketing is no longer about the stuff that you make, but about the stories you tell” and in…
Millennials don’t need much of an introduction. The press they’ve been given in recent years unfortunately does most of the talking for them. Narcissistic. Entitled.…
