How councils can support local events to realise their potential
By Tilma Group and Oregional Collective Following the recent years of COVID turbulence, festivals and events are re-emerging across Australia presenting a positive social and…
Category: Blog
Agriculture + tourism = game changer for regional tourism!
Agriculture and tourism are Australia’s third and sixth largest export industries. Together, they provide a unique opportunity for growth – and there is also an…
THE SIGNIFICANCE OF EVENTS FOR REGIONAL DESTINATIONS
Tourism and events are symbiotic. Events give people a reason to travel to destinations Successful tourism strategies increase attendee numbers, and broaden the reach and…
How to report social media marketing and set KPIs
Since we’ve been presenting our social media marketing workshops across Australia, we’ve been privy to the questions small businesses have about marketing. Most questions you expect [What…
Highlights from the 2022 Australian Festival Industry Conference
The festival and events industry has been through a turbulent few years, and it is this turbulence that has led to transformation for many. This…
The marketing secret sauce every business needs: customer reviews
Did you know the most powerful marketing department in the world has no budget and makes no marketing plans? Who is this elusive marketing team…
Storyselling: why stories drive sales
A wise man (Seth Godin) once said “marketing is no longer about the stuff that you make, but about the stories you tell” and in…
Why your business should be marketing to millennials
Millennials don’t need much of an introduction. The press they’ve been given in recent years unfortunately does most of the talking for them. Narcissistic. Entitled.…
The value of mentoring for a tourism business
“Mentoring is a brain to pick, an ear to listen, and a push in the right direction.” — John Crawford Crosby WHAT IS MENTORING? Mentoring…