How to report social media marketing and set KPIs
Since we’ve been presenting our social media marketing workshops across Australia, we’ve been privy to the questions small businesses have about marketing. Most questions you expect [What…
Category: Blog
Highlights from the 2022 Australian Festival Industry Conference
The festival and events industry has been through a turbulent few years, and it is this turbulence that has led to transformation for many. This…
The marketing secret sauce every business needs: customer reviews
Did you know the most powerful marketing department in the world has no budget and makes no marketing plans? Who is this elusive marketing team…
Storyselling: why stories drive sales
A wise man (Seth Godin) once said “marketing is no longer about the stuff that you make, but about the stories you tell” and in…
Why your business should be marketing to millennials
Millennials don’t need much of an introduction. The press they’ve been given in recent years unfortunately does most of the talking for them. Narcissistic. Entitled.…
The value of mentoring for a tourism business
“Mentoring is a brain to pick, an ear to listen, and a push in the right direction.” — John Crawford Crosby WHAT IS MENTORING? Mentoring…
ART CONVENTION 22: SPEAKER SPOTLIGHT
SPEAKER SPOTLIGHT | Sara QuonTopic: Regional Success Stories Sara Quon has been the Chief Executive Officer of The Sovereign Hill Museums Association since January 2019. Sara…
ART CONVENTION 22: SPEAKER SPOTLIGHT
SPEAKER SPOTLIGHT | Rebecca WhiteWorkshop: How your Visitor Servicing team can add more value to your visitors and communities Rebecca has lived and breathed tourism for…
ART CONVENTION 22: SPEAKER SPOTLIGHT
SPEAKER SPOTLIGHT | Simon O’CallaghanTopic: Digital Visitor Information Kiosks….a pilot for the future Simon O’Callaghan is the CEO of Yarra Ranges Tourism, leading tourism in the…
