Step-by-step guide: How to define your target audience
In the words of our favourite marketing guru, Seth Godin, “everyone is not your target audience”. And yet, this is without a doubt the most…
Category: Blog
Marketing our Destinations into the Future: Principles for responsible DMOs
Important conversations are happening globally around the need for Destination Marketing Organisations to focus as much on social, cultural and environmental stewardship as much as economic…
5 marketing activities that won’t cost you a dime
If COVID-19 has taught us one thing with marketing activities (Eds note: if only it was just one thing), it’s how quickly marketing budgets can…
Designing of Tourism Experiences, bookability and potential funding
We’ve all heard that the trends in regional tourism offerings are all about experiences. Though do we really know how to design a successful, bookable…
The Agritourism Project Webinar
Please note the change of date for this webinar. For those that are unable to attend, the webinar will be recorded and uploaded to the…
10 tips for working with digital influencers
Did you know 71 per cent of Australian consumers are more likely to make a purchase based on a post by a digital influencer? Based on this…
WHAT THRIVE 2030 MEANS FOR REGIONS
The federal government has developed “a national strategy for Australia’s visitor economy recovery and return to sustainable growth” called THRIVE 2030 (THe Re-Imagined Visitor Economy).…
How can you measure ROI from organic content?
“Sounds good, but what’s the ROI?” We’re so used to this question it could form part of a drinking game in client meetings (Eds note:…
A Complete Guide to TikTok for Tourism
We get it. It’s taken you years to perfect Facebook and Instagram marketing for your destination or business. Hey, maybe you’ve even managed to get…
How to develop a strategic plan for your event
What is the purpose of strategic planning? Planning for the next few years of your event in an overview sense helps your event in many…
