6 tips every copywriter should know
The moment a new starter joins the Media Mortar team – from intern to manager – they are provided with our Media Mortar copywriting rules,…
Category: Blog
Doubling-Down on your Visitor’s Passions: 4 Steps to Attract + Convert Interest-Based Travellers to your Destination
4 ways to effectively plan out an evidence based strategy to start attracting and converting more travellers who could visit your destination to fulfi…
ART Submission into THRIVE 2030
See HERE to view the full ART submission THRIVE 2030 is too high-level to be Australia’s next national long-term tourism strategy. The proposed strategy is…
Why you should be making Instagram Guides
We all know how effective a well-crafted reel or story is on Instagram, but have you heard about Instagram’s new (and more underrated) tool, Instagram…
Vale Tony Park, Regional Tourism Ambassador
ART wishes to offer condolences to the family of Regional Tourism Ambassador Tone Park
When Borders re-open, how to help arrivals
Today, the Queensland border re-opened, after almost 5 months of being shut. Behind the scenes here at ART we’ve been helping regional tourism operators throughout…
Desperate to attract or retain great staff? How’s your employer brand?
Availability of great staff is shaping up to be one of the key barriers to thriving in the post covid visitor economy. Vacancies in travel…
How a post-event review primes your event for success
“If you always do what you’ve always done, you’ll always get what you’ve always got.” – Henry Ford Event management is a process of continuous…
Visitor Sentiment, Operator offerings: suggestions for the planning journey
As interstate & international borders open up concurrently, the visitor sentiment is different to pre-Covid times. I’ve published an article with Australian Regional Tourism Ltd (ART) outlining…
Tourism Insurance – what can we do to maximise our likelihood of getting coverage?
At ART, we are hearing more and more businesses facing huge increases in insurance premiums. It’s very much on ART’s radar. But Regional Tourism Ambassador…