5 reasons you should be doing affiliate influencer marketing
Written by Luke Crowley, Media Mortar What if we told you that you could outsource your marketing to experienced individuals for the cost of a…
Category: Blog
How meaningful is your visitor experience?
In this new era of travel, people are actively seeking experiences that enrich, awaken and transform them, and, eventually, the world.Tourism & Events Queensland I…
Great Communication Makes Accessibility Possible
Travellers with disabilities are a growing demographic. Leesa-Marie White, an independent wheelchair user and frequent traveller gives us some insight…
7 quick actions to improve your Instagram engagement
Written by Rochelle Vaisanen, Media Mortar Got 99 problems and boosting your Instagram engagement is one? Let us help. Whether you’re a social media manager…
Building Bridges – the intersection of Workforce, Visitor, Economic, and Community Development
When Sparrowly Group was established, it was done so with a very clear intent and vision – that if we really want to support thriving…
Navigating networking: My golden rules for networking
I’ve spent the last 20 years talking to strangers in boring rooms. Some call it networking. Others call it torture. Either way, it’s an important…
Artificial intelligence. We’d be naive to ignore it, but…
There’s no doubt the adoption and high-speed evolution of AI technology is impacting the tourism industry. Should we blindly embrace all of it, warts and…
Takeaways from Local Government NSW Destination & Visitor Economy Conference
Last week Linda attended Local Government NSW’s Destination & Visitor Economy Conference hosted by Wagga Wagga City Council, Coolamon Shire Council and Junee Shire Council…
Case Study: Agritourism development by a NSW Council
Cootamundra-Gundagai Regional Council near Wagga Wagga in NSW’s food bowl, the Riverina region, is one of Australia’s leading Councils for proactively developing agritourism. In 2018,…
Elevating Adventure and Excellence in Snow Activities
The Australian snow industry has long been a hub of adventure, attracting enthusiasts from around the world to its picturesque alpine regions. With the increasing…
