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Category: Blog

Rethinking how we measure the value of regional tourism

In regional tourism, the conversation often revolves around economic metrics like overnight stays and visitor spend. However, for many tourism managers, the heart of their…

lauren
Lauren CEO 10/10/2024
0 Comments

Federal Government Release Tourism Report

Australian Regional Tourism (ART) has made significant strides in advocating for the unique challenges facing regional destinations. After successfull…
lauren
Lauren CEO 08/10/2024
0 Comments

Navigating the Future: From Destination Management to Stewardship

In the ever-evolving landscape of tourism, the shift from plans developed through traditional Destination Management Planning (DMPs) methodology, to those formed through evolving Destination Stewardship…

janet
Janet Director 09/09/2024
2 Comments

New Workforce Plan for the Tourism Industry in Australia: Key Insights and Strategies

The newly released “Shaping Tomorrow” Workforce Planning Report (WFPR) for the Australian tourism industry, developed by Service and Creative Skills Australia (SaCSA), offers a comprehensive…

lorivisitoreconomy-com-au
Lori Managing Director 29/08/2024
0 Comments

5 reasons you should be doing affiliate influencer marketing

Written by Luke Crowley, Media Mortar What if we told you that you could outsource your marketing to experienced individuals for the cost of a…

hannahs
Hannah The Boss 18/08/2024
2 Comments

How meaningful is your visitor experience?

In this new era of travel, people are actively seeking experiences that enrich, awaken and transform them, and, eventually, the world.Tourism & Events Queensland I…

lindatillman
Linda Managing Director 01/08/2024
2 Comments

Great Communication Makes Accessibility Possible

Travellers with disabilities are a growing demographic. Leesa-Marie White, an independent wheelchair user and frequent traveller gives us some insight…
peter-woofmedia
Peter Managing Director 25/07/2024
0 Comments

7 quick actions to improve your Instagram engagement

Written by Rochelle Vaisanen, Media Mortar Got 99 problems and boosting your Instagram engagement is one? Let us help. Whether you’re a social media manager…

hannahs
Hannah The Boss 24/07/2024
0 Comments

Building Bridges – the intersection of Workforce, Visitor, Economic, and Community Development

When Sparrowly Group was established, it was done so with a very clear intent and vision – that if we really want to support thriving…

giovannalever
Giovanna Managing Director 09/07/2024
1 Comment

Navigating networking: My golden rules for networking

I’ve spent the last 20 years talking to strangers in boring rooms. Some call it networking. Others call it torture. Either way, it’s an important…

elizav
Eliza Vlasich 18/06/2024
2 Comments
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Rethinking how we measure the value of regional tourism