Navigating networking: My golden rules for networking
I’ve spent the last 20 years talking to strangers in boring rooms. Some call it networking. Others call it torture. Either way, it’s an important…
Category: Blog
Artificial intelligence. We’d be naive to ignore it, but…
There’s no doubt the adoption and high-speed evolution of AI technology is impacting the tourism industry. Should we blindly embrace all of it, warts and…
Takeaways from Local Government NSW Destination & Visitor Economy Conference
Last week Linda attended Local Government NSW’s Destination & Visitor Economy Conference hosted by Wagga Wagga City Council, Coolamon Shire Council and Junee Shire Council…
Case Study: Agritourism development by a NSW Council
Cootamundra-Gundagai Regional Council near Wagga Wagga in NSW’s food bowl, the Riverina region, is one of Australia’s leading Councils for proactively developing agritourism. In 2018,…
Elevating Adventure and Excellence in Snow Activities
The Australian snow industry has long been a hub of adventure, attracting enthusiasts from around the world to its picturesque alpine regions. With the increasing…
5 reasons you should invest in social media advertising for your regional event
Dreading the possibility of having empty seats at your event or simply want more people to know what’s on in your region? We have the…
Celebrating Excellence: The 2024 NSW Tourism Awards Open for Nominations
The 2024 NSW Tourism Awards officially commence today, heralding a significant annual event that not only celebrates top achievements in the state’s tourism sector but…
Which Facebook Ad type is right for you?
Calling all novice social media advertisers. If you’re looking to dabble in your first social media advertising campaign to help solve a pain point for…
10 Steps to being Award Ready
Written By Justine Sinclair, Sparrowly Group Seeking awards or recognition for your business may not be high on your agenda with everything else you have going…
How to develop a robust destination brand on any budget
Late last year, I had the good fortune of presenting at the Australian Regional Tourism (ART) Conference on one of my favourite topics – branding. Not…
