New … and Old Marketing
Over the last month, I have had so many zooms meetings. 50 plus with Wholesalers and Agents all over the world with ATEC, replacing a…
Category: Blog
Words Matter: Helping Your Residents Understand Brand
The biggest and most proud ambassadors for a destination brand can be local residents, so how do they become part of the marketing journey? Destination…
A Reminder to Get Connected
WOW its been another massive week of visitor servicing and guiding group experiences in the outdoors here in the Shoalhaven! Today I sat in on…
How Destination Southern Tasmania honed their storytelling on their website to achieve year on year growth in visitor engagement through a global pandemic
Paige Rowett at Tourism eSchool recently spoke to Chelsea Bell about how Destination Southern Tasmania have maintained momentum on their website through COVID – it’s…
Learnings from COVID safe events
Three events (two already held and one in the planning stages) share their learnings about holding a COVID safe event. [Scroll to the end for…
Key learnings from the ART Convention: a vlog from the Outside-in
There’s a famous quote from the Scottish poet Robbie Burns “O wad some Power the giftie gie us, to see oursels as ithers see us!”…
The Pros and Cons of Working with Production Companies/Commercial Television Programs
In my current role, I have had the pleasure of working with a number of different production crews making content for commercial television from more…
Local Government Areas as Business Enablers – through supportive business policy.
I was so happy to be asked to be a presenter at the recent virtual Australian Regional Tourism Convention, my first time ever, I was…
Time for sustainable tourism?
“More than ever, we, as tourism professionals, must advocate the principle of sustainability in the planning and development as well as the management of tourism”. …
How To Connect With Australian Indigenous Culture
Written by Amy Fairall. Post first appeared on We Are Explorer’s blog, 11 November 2020. Looking to gain a greater understanding of Australia’s Aboriginal and…