7 tips to create lo-fi video for your social media channels
You heard it here first – lo-fi videos were the biggest content marketing trend of 2023; and if our predictions are right, they’re only going…
Category: Blog
Key challenges threatening regional and rural events across Australia
Author: Linda Tillman In response to the recent webinar I delivered for the Foundation for Regional & Rural Renewal (FRRR) on ‘Optimising Community Events’, I…
Farming and agritourism as a community
In an agritourism forum we attended recently, Randall Breen of Echo Valley Farm in the Goomburra Valley in southeast Queensland described an approach to farming…
Food…the great connector – learnings from the UNWTO Gastronomy Conference
Gastronomic tourism, also known as food tourism, is the practice of travelling to explore and enjoy the unique flavours, dishes, and culinary traditions of different…
TikTok in 2024 – A content marketers’ prediction
We can’t see around corners at Media Mortar, but we like to try! At this time of year, we like to make predictions about our…
Glow-Ups, Tour Tourism, and more – what’s hot this year in Affinity Mapping of experiential travel
As we step into a shiny new 2024, the tourism landscape is ever-evolving, presenting new opportunities for regional businesses to attract travellers seeking immersive and…
NOMINATIONS OPEN 2024 NSW TOP TOURISM TOWN AWARDS
The NSW Tourism Industry Council invites towns from across the state to showcase their tourism excellence at the prestigious Top Tourism Town Awards 2024. The…
NORTHERN RIVERS RAIL TRAIL, A CATALYST FOR RURAL TOURISM ACTIVATION AND GROWTH
Author: Linda Tillman Never underestimate the power of an anchor tourism product to drive broad benefits across a destination and region. As always in the…
What does the future of Facebook look like? We had a guess at 2024 and beyond
As vertical video content continues to reign supreme, and younger generations continue to lose interest in non-video-based social media platforms, it’s time to ponder the…
Forces and trends of regional tourism webinar recording available now
The ART webinar held on 6 December is now available for viewing here. Presented by Lori Modde & Brian Weir, the current state of regional…
