Insights from Destination Australia 2024
The Destination Australia 2024 conference by Tourism Australia on Wednesday 13th March kicked off talking about throwing shrimps on the barbie, a 40 year anniversary…
Category: Blog
In defence of the dollar – why impact measurement needs a common denominator
Variations on the adage ‘what you don’t measure doesn’t matter’, or ‘you can’t improve what you don’t measure’ are often held up as self-evident justifications…
7 tips to create lo-fi video for your social media channels
You heard it here first – lo-fi videos were the biggest content marketing trend of 2023; and if our predictions are right, they’re only going…
Key challenges threatening regional and rural events across Australia
Author: Linda Tillman In response to the recent webinar I delivered for the Foundation for Regional & Rural Renewal (FRRR) on ‘Optimising Community Events’, I…
Farming and agritourism as a community
In an agritourism forum we attended recently, Randall Breen of Echo Valley Farm in the Goomburra Valley in southeast Queensland described an approach to farming…
Food…the great connector – learnings from the UNWTO Gastronomy Conference
Gastronomic tourism, also known as food tourism, is the practice of travelling to explore and enjoy the unique flavours, dishes, and culinary traditions of different…
TikTok in 2024 – A content marketers’ prediction
We can’t see around corners at Media Mortar, but we like to try! At this time of year, we like to make predictions about our…
Glow-Ups, Tour Tourism, and more – what’s hot this year in Affinity Mapping of experiential travel
As we step into a shiny new 2024, the tourism landscape is ever-evolving, presenting new opportunities for regional businesses to attract travellers seeking immersive and…
NOMINATIONS OPEN 2024 NSW TOP TOURISM TOWN AWARDS
The NSW Tourism Industry Council invites towns from across the state to showcase their tourism excellence at the prestigious Top Tourism Town Awards 2024. The…
NORTHERN RIVERS RAIL TRAIL, A CATALYST FOR RURAL TOURISM ACTIVATION AND GROWTH
Author: Linda Tillman Never underestimate the power of an anchor tourism product to drive broad benefits across a destination and region. As always in the…