Course Introduction
In AI Content Strategies for Australian Regional Tourism Marketers, you’ll learn how to harness the power of AI to create engaging, impactful content that brings your region’s story to life. Inspired by the workshop delivered at the 2024 Australian Regional Tourism Convention in Mackay, this self-paced course is facilitated by Despina Karatzias, founder of the Institute of Excellence.
Across three practical lessons, you’ll explore how to:
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Use AI tools to spark ideas and research topics that resonate with your target markets.
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Apply step-by-step frameworks to generate blog posts, video scripts, and social media updates.
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Refine and optimise your content for maximum reach, engagement, and discoverability.
By the end of this course, you’ll leave with ready-to-publish content and a clear roadmap to elevate your regional marketing strategy with confidence and creativity.
Course Includes
- 4 Lessons