Being able to elevate experiences by bringing special elements to the fore is always an important focus for the members of Ultimate Winery Experiences Australia. So we’re excited to introduce the new Summer Series at Penfolds and the Twilight Tasting Experience at Audrey Wilkinson.
And now that now that high-value-travellers are starting to move about the country, it’s cool to see premium distributors come to the party. They’re connecting direct so they can see and sell our scarce, seasonal “whale-shark” wine tourism experiences.
We love this move away from manually loading new products! Making the most of marketplace functionality on a reservations platform means tourism operators can keep their product range fresh, flexible (and consumer-friendly) whilst leveraging direct connectivity with a broader distribution base. Thanks in advance to those creating better traction for tourism technology in 2022!