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$20 million for Aboriginal tourism in WA
$20 million to increase Aboriginal tourism opportunities
Tuesday, 4 May 2021
Launch of tourism fund and action plan to make WA the top destination in Australia for Aboriginal cultural experiences$20 million Aboriginal Tourism Fund to support more Aboriginal people who want to be involved in the sectorFunding to support Tjina: Western Australian Aboriginal Tourism Action Plan 2021 – 2025Developed by State Government, through Tourism WA, in partnership with WAITOC, and other government agencies
Western Australia is a step closer to becoming Australia’s premier destination for Aboriginal tourism with the announcement of the $20 million Aboriginal Tourism Fund and a new plan announced at the WA Regional Tourism Conference in Geraldton today.
The Tjina: Western Australian Aboriginal Tourism Action Plan was developed by Tourism Western Australia and other government agencies with the Western Australian Indigenous Tourism Operators Council and the Aboriginal tourism industry.
Research* shows 81 per cent of visitors to WA want an Aboriginal experience, however only 17 per cent access one, showing huge demand and opportunities to grow the sector.
The four-year plan, backed by the $20 million Aboriginal Tourism Fund, will support a range of initiatives including:
the development of new Aboriginal tourism experiences;more Aboriginal people working in the tourism industry;the development of administration and booking systems to support Aboriginal tourism businesses;up to three new Camping with Custodian campgrounds; andan increase in tourism experiences on the Dampier Peninsula, after the Cape Leveque Road was sealed last year.
The Tjina: Western Australian Aboriginal Action Plan 2021 – 2025 is available at http://www.tourism.wa.gov.au
*SOURCE – Visitor Experience and Expectations Research 2019/20
Image source: Tourism Australia
For more information: https://www.mediastatements.wa.gov.au/Pages/McGowan/2021/05/20-million-dollars-to-increase-Aboriginal-tourism-opportunities.aspx#:~:text=%2420%20million%20to%20increase%20Aboriginal%20tourism%20opportunities,-Tuesday%2C%204%20May&text=Western%20Australia%20is%20a%20step,Tourism%20Conference%20in%20Geraldton%20today.
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