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Arts and culture boost visitor economy
Creative industries are a powerful driver of regional, domestic and international tourism, supporting small businesses, regional and remote economies, and creative ‘hotspots’.
Before COVID, Australia Council for the Arts research showed overnight arts tourists stayed longer and spent more than overnight domestic tourists overall. Arts tourists on daytrips also spent more than the average daytrip visitor.
Revive: a place for every story, a story for every place – Australia’s National Cultural Policy – was launched on 30 January 2023. It aims to help deliver on the national visitor economy strategy, THRIVE 2030, by supporting artistic and cultural events and incorporating cultural assets into destination marketing and campaigns.
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