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DESTINATION NSW LAUNCHES MAJOR CAMPAIGN WITH NATIONAL PARKS AND WILDLIFE SERVICE
The first joint Destination NSW and National Parks and Wildlife Service (NPWS) campaign has been launched, encouraging Australians to ‘find your path’ in the state’s magnificent natural landscapes.
The campaign, which features a 30-second TV spot, will reach millions of people as it rolls out across television, digital media, billboards and outdoor media in Victoria, Queensland, the ACT, Sydney and regional NSW from 4 November 2022.
Tourism is the lifeblood of many regional and rural communities, and our national parks are perfectly positioned to support regional economic recovery and assist communities that have endured drought, bushfires, flooding and a pandemic.
The ‘Feel New’ brand creates an emotional connection to NSW unlike any previous campaign.
View the ‘Find Your Path’ campaign fact sheet here.
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