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Digital Marketing Manager – All Saints Estate, Wahgunyah VIC
Position Vacant: Digital Marketing Manager
All Saints Estate
All Saints Estate and St Leonards Vineyard are recruiting for a Digital Marketing Manager.
This hands-on role has been newly created to help the group improve their online customer experience and maximise e-commerce and wine club sales.
The Digital Marketing Manager reports into a Marketing and Communications Manager and will be responsible for delivery of all digital marketing activities, refining and implementing strategies which drive revenue, customer engagement and loyalty for the group.
Core Roles/Responsibilities
- Implement digital marketing strategies to:
– maximise online customer acquisition, retention and loyalty
– meet e-commerce sales targets - Management and performance optimisation for four company websites: stleonardswine.com.au, allsaintswine.com.au, thousandpound.com.au and mountophirestate.com.au
- Implementing cost-effective SEO and CRO strategies, plus management of CMS/content updates across all sites
- Ownership of the database/CRM (and other supporting SaaS) including segmentation, personalisation and hygiene
- Strategic management, development and delivery of all email marketing campaigns and automation, including the House of Wine Mailing list, Wine Loyalty Club, plus trade and media segments
- Management and delivery of all paid digital advertising activity with a focus on Facebook, Instagram and Google AdWords
- Strategic oversight and analysis of the organic social media activity and community management delivered by the marketing coordinator
- Collaboration with internal teams and management of external agencies and suppliers
- Measuring and regularly reporting on performance of all digital marketing campaigns, including online sales targets
- Liaising with existing and new affiliates/partners to drive referring traffic and customer acquisition (across multiple websites)
- Analysing sales/marketing data, plus digital trends, to find new opportunities
- Ensuring brand alignment and integration of the customer journey online
- Managing photography and copywriting process
Selection Criteria
- Proven success with digital marketing – increasing customer acquisition, retention, loyalty and delivering on e-commerce sales targets
- Hand on experience managing e-Commerce platforms
- Hands-on experience in managing CRM and working with loyalty/incentive programs
- A skilled email marketer with experience in segmentation, personalisation and automation management
- Experience with online advertising, particularly AdWords and Social Media
- Eager to add value and share collaborative ideas with team members
- Agency relationship management experience
- Sharp communication and documentation skills – written and interpersonal
- Proactive and flexible to the ever-changing needs of the wine and tourism sector
- Interest/passion for the food and wine sector desirable
- Willingness to travel from Melbourne to Rutherglen (three hours) to build relationships with team members and stakeholders
- Must hold a Victorian driver’s license
Perks
- Generous discounts on wine and food
- Fun team-oriented culture
- The most beautiful location
If you believe you have the passion and drive for this dynamic role then we would love to hear from you. Please send us your resume and cover letter (addressing the Selection Criteria) to hr@allsaintswine.com.au
Please note only short-listed candidates will be contacted.
- Implement digital marketing strategies to:
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