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Esperance Tourism Development Manager, Australia’s Golden Outback
The Esperance Tourism Development Manager is a critical interface and plays a pivotal role in Esperance’s tourism development as one of Australia’s most iconic destinations, working with the community, industry and stakeholders to create a sustainable tourism destination. The objective is to provide positive economic, cultural, environmental and social benefits for its residents by delivering remarkable experiences for visitors from across Australia and the rest of the world that create lifetime memories
The Esperance Tourism Development Manager position drives and facilitates tourism destination development outcomes in Esperance, strategically aligned to the Esperance Tourism Strategy, Australian Golden Outback’s (AGO) strategic plan and relevant Tourism WA strategies.
The role acts as AGO’s key linchpin to optimise the collaboration between key stakeholders, including the Shire of Esperance, Tourism WA, Esperance Chamber of Commerce, Esperance Visitor Centre, Esperance Tjaltjraak Native Title Aboriginal Corporation, Goldfields Esperance Development Commission, the tourism industry and the Esperance community.
With the Esperance Tourism Strategy and Australia’s Golden Outback Strategy 2026 providing direction, the Esperance Tourism Development Manager will prioritise, plan and implement key initiatives within the strategies to develop positive tourism outcomes in Esperance. In doing so, the position will also play a key role in building a strong united industry and engaged community that is better placed to achieve the best tourism outcomes for Esperance. The position is not a consumer marketing role as this is driven by AGO’s marketing team.
A key objective is to further develop Esperance as a sustainable tourism destination, co-created with tourism stakeholders and the Esperance community by developing new experiences, raising the profile of tourism and its positive benefits, raising capability of the industry and attracting new product investment, whilst delivering added economic value and vibrancy to the community.
The chosen candidate will have had extensive experience in a similar role and have a thorough knowledge and understanding of destination development, the roles of respective stakeholders and have the creativity and collaborative skills to proactively deliver initiatives to enhance tourism development in Esperance.
This is a hands-on role with a high level of variety to deliver the Esperance Tourism Strategy priorities, to deliver outcomes. We are seeking an experienced person who is both a strategic thinker and action and outcome orientated, and who can use their initiative and work autonomously whilst also working as part of the AGO team.
The role is based in Esperance with potential occasional travel to the surrounding region and Perth.
Reporting
- This position is responsible to, and reports to the CEO of AGO.
- The CEO will determine the frequency and nature of required reporting. The Chairman of the AGO Board may provide direction on matters of an urgent nature.
Australia’s Golden Outback is the peak regional tourism organisation for over 54% of WA driving the promotion and tourism development of the region, including Esperance, to stimulate visitation and economic growth.
Key Result Areas and Duties
Esperance Tourism Strategy Implementation
- Review and implement an annual project plan and budget for the delivery of agreed strategic priority initiatives within the Esperance tourism strategy, AGO strategy or destination management plans in consultation with key stakeholders.
Stakeholder Engagement
- Build relationships with and between the industry and other stakeholders
- Regular online communication and meetings with key stakeholders to raise awareness of the Tourism Development Manager’s work and foster further collaboration on initiatives
- Organise regular networking events
- Communicate the positive impacts and benefits of tourism to the local community, fostering further co-creation and support of tourism initiatives
- Actively encourage industry to participate in tourism industry workshops, campaigns, training and briefings, including assisting industry to capitalise on tourism industry grants and other opportunities
- A partnership approach to be undertaken with all relevant departments of the Shire of Esperance and Tourism WA to ensure alignment and collaboration with actions and activities.
- Maintain a high standard of ‘visibility’ within the community and tourism industry by attending functions, launches, Chamber of Commerce events and engaging local media
- Provide ongoing support and assistance for the industry as required.
Industry Development
- Development and delivery of industry engagement
- Facilitating relationship building and collaboration within the industry and between the industry and the Esperance visitor centre
- Liaising with the AGO marketing team and communicating opportunities to the industry on membership and marketing opportunities Increase memberships to AGO, working with the Membership Co-ordinator
- Working with industry to leverage new Tourism WA ‘Walking on a Dream’ brand Identifying capability needs and sourcing available resources for industry
- Support role in any operator capability programs
- Curating PR opportunities and other updates from the industry for AGO’s marketing team
- Other duties and tasks as directed by the AGO CEO
Administration & Other
- Assist the AGO Industry Engagement and Membership Co-ordinator in the maintenance of financial records, invoice/payment processing to ensure a high level of accountability, and preparation of financial reports.
- In conjunction with the CEO, produce the communication conduits for distribution to members, the broader tourism industry, Tourism WA and media.
- Perform administration duties as directed by the CEO.
- Other duties as required by the CEO or as directed by the Chairman.
Requirements of the Position (or Selection Criteria)
Essential
- 4+ years in a tourism destination development role
- Excellent written and verbal communication skills with a high attention to detail
- Creative and innovative thinker with an interpersonal style that promotes effective communication and relationships.
- The ability to form, foster and manage positive relationships with tourism industry, stakeholders, media and the Esperance community
- Excellent presentation and promotional skills
- Strong analytical and problem-solving skills
- Sound organisational and planning skills
- Demonstrated ability to work both autonomously and as part of a group
- Proven ability to be self-directed with a high level of initiative
Qualifications and Experience
- In-depth knowledge and experience of tourism destination development and the roles of respective stakeholders within and related to the tourism industry
- Demonstrated knowledge and experience in initiating, developing and implementing projects.
- Good knowledge and capability in MS Office 365: Outlook, Word, Excel and PowerPoint
- A current ‘C’ class driver license and own vehicle
To Apply
Applications should be made via SEEK and include a cover letter addressing your experience across key results areas and selection criteria, as well as a current resume.
For any queries related to the role, please contact Marcus Falconer, CEO, Australia’s Golden Outback, at ceo@goldenoutback.com
Applications close 5pm Friday 1st December 2023
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