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New fact sheet: Working with Tourism Australia in the Domestic Market
Tourism Australia has released a new fact sheet for industry operators – Working With Tourism Australia: Domestic Edition.
The guide is an overview of key Tourism Australia resources and opportunities that will assist tourism operators leverage the organisation’s activities in the domestic market.
As the country moves through the COVID-19 crisis, Tourism Australia will increase its marketing activity and strongly encourage Australians to get out and explore their own backyard.
The fact sheet provides information about the Holiday Here This Year domestic campaign and a toolkit of campaign assets, links to research and insights, advice about improving social media performance, background to Tourism Australia’s public relations and media activity, and details about the Aussie Specialist program that connects operators with frontline travel agents.
Download the fact sheet here:
https://www.tourism.australia.com/content/dam/assets/document/1/c/1/p/k/2241704.pdfAdditional industry resources are also available on TA’s website.
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