• New WELCOME Framework: Making Tourism Accessible for Everyone

  New WELCOME Framework: Making Tourism Accessible for Everyone

  Posted by Deleted User on September 20, 2024 at 9:51 am

  Tourism businesses now have a new resource to enhance accessibility with the launch of the WELCOME Framework. This easy-to-read guide empowers businesses to cater to everyone, regardless of age or ability, by offering practical, straightforward tips. Accessible tourism is a significant market opportunity. Nearly 20 per cent of Australians live with a disability, and 22 per cent have long-term health conditions. This market also includes seniors, people with short-term injuries, and parents with prams. According to Austrade’s Tourism Research Australia, Australians with accessibility needs contributed $6.8 billion to domestic travel in the June 2023 quarter, accounting for 21 per cent of the total domestic tourism spend. The WELCOME Framework suggests simple improvements like updating websites with accessibility information, enhancing lighting, and clearing pathways. Developed with state and territory governments and Tourism Australia, this initiative is part of THRIVE 2030.

  Find the WELCOME Framework at here.

  Deleted User replied 4 weeks ago 1 Member · 0 Replies
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