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Strategic Leadership Webinar Series by AACB and Destinations International
Strategic Leadership Webinar Series by AACB and Destinations International
Are you the leader of a convention bureau or tourism organisation? This exclusive webinar series will help destination leaders steer strategic decisions for the future. Be prepared to explore high level global insights, becoming a community asset, rewriting our industry’s narrative, and promoting our impact.
Session 1: 12:00pm Tuesday, 16 November 2021
GLOBAL INSIGHTS – DestinationNEXT 2021 Futures StudyThe impact of the COVID-19 pandemic on the global visitor economy has prompted most destination organisations to re-evaluate their purpose. In this context, the DestinationNEXT Futures Study 2021 identifies global trends and opportunities that will shape the future of our industry, drawing from key insights provided by over 200 industry leaders from more than 50 countries.
Co-hosted by AACB and BESydney, this webinar brings together in conversation report co-author Paul Ouimet with Regional Co-Chair of the DestinationNEXT Global Advisory Group and study contributor Lyn Lewis-Smith to take a deep dive into three transformational sector opportunities that will lay strategic foundations for the future of destination organisations: destination alignment, sustainable development and values based marketing.
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