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‘There’s Still Nothing Like Australia’ campaign roll-out
The first phase of Tourism Australia’s new international recovery campaign, ‘There’s Still Nothing Like Australia’, was launched recently.
The campaign, supported by the $25 million allocated to Tourism Australia through the Australian Government’s National Bushfire Recovery Fund, aims to stimulate demand in the short-term and gradually rebuild Australia’s reputation as a desirable destination.
Tourism Australia is drawing inspiration from its long-standing and highly successful global campaign platform, ‘There’s Nothing Like Australia’, by reminding the world that ‘There’s Still Nothing Like Australia’.
Tourism Australia is working closely with partners to roll out the campaign globally over the coming weeks. The campaign’s global broadcast ad will be unveiled at the Destination Australia Conference in Adelaide on March 12, 2020.
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