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Tourism Australia’s Advance Program
Tourism Australia’s Advance Program is an international partnership program for Australia’s business events industry.
The program provides funding and the opportunity for Australian industry to leverage Tourism Australia’s international marketing and distribution expertise to increase the number and value of business events for Australia, and to deliver best-practice marketing to grow international delegate attendance at confirmed international business events taking place in Australia.
Applications are currently open for Advance Program 2023/24 until 31 July 2023. Please note, the Advance Program is only available to support activity and projects that are completed by 30 June 2024.
ELIGIBILITY AND MANDATORY CRITERIA
Projects must demonstrate the potential to influence decision makers of international business events or assist in the conversion of new business events for Australia or have the potential to attract international visitors to Australia to attend confirmed international business events. Applications must relate to international corporate meetings or incentives, conferences, exhibitions or association meetings. Applicants must have at least 12 months demonstrated business events experience in international markets.
A complete list of mandatory criteria and eligibility requirements can be found in the Advance Program Prospectus.
FUNDING REQUIREMENTS
The minimum request per project is A$20,000.
SUPPORTED ACTIVITY
The Advance Program will support activity including:
Content creation and collateral including video and still photographyMarketing assets for international bidding and for the conversion of new international business eventsUnique and strategic delegate boosting initiatives for a specific confirmed event/s in AustraliaDigital marketing activity including social media or website enhancementsCommunication activity such as direct mail, microsites, public relations activity or editorial coverageMedia buy and marketing campaigns with amplification strategiesVirtual reality and online site inspectionsPodcasts and audio interview seriesQualified distribution and business development activityActivations in market for events where potential international delegates can be influenced to travel to Australia or to drive conversion
HOW DO I APPLY FOR THE ADVANCE PROGRAM?
Download the prospectus and factsheet for further information on the program and how to apply.
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