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Tourism Australia’s “Spotlight on the Regions – Australia”
In this interesting interview Andrew Hutchinson, Tourism Australia’s General Manager, Domestic and New Zealand, shares some great tips and insights from the domestic tourism market.
In an excerpt from the interview Andrew says;
“Despite the optimistic outlook tourism recovery is uneven due to domestic travel being unable to make up for international travel, with the added challenge that over 51 per cent of Australians are delaying booking domestic travel for 6 to 12 months or more. However, people have money and are willing to spend, driven by an increase in personal savings, which averaged 9.57 per cent from 1959 until 2020, reaching an all-time high of 22 per cent in the second quarter of 2020.
For domestic travel to thrive our job is to nudge immediacy, and convince those Australians delaying their travel plans to bring their plans forward and book a holiday now. This will help mitigate the risk of domestic tourism competing with other discretionary spend categories such as white goods, new cars, home renovations and property investment.”
Andrew also lists some good resources available on the Tourism Australia website.
To read the full article visit Tourism Australia.
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