• 2024 Convention Mackay

  AI Content Strategies for Regional Tourism Marketers – Despina Karatzias

  Posted by Lauren Douglass on October 14, 2024 at 6:23 am

  ARTful Content: AI Content Strategies for Regional Tourism Marketers

  Despina Karatzias, Institute of Excellence

  In this dynamic workshop, participants will embark on a comprehensive learning journey to harness Search Engine Optimisation (SEO), Generative Engine Optimisation (GEO), and prompt engineering for their digital content.

  Tailored for Australian Regional Tourism (ART) marketers, this workshop combines theoretical knowledge with practical skills, enabling attendees to create engaging, optimised blog content using AI tools. By the end of the session, participants will have drafted their first blog post and will be ready for publication.

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