• 2024 Convention Mackay

  Mackay’s Strategic Journey to Becoming a Mountain Biking Mecca

  Posted by Belinda King on October 14, 2024 at 9:27 pm

  “Riding the Wave: Mackay’s Strategic Journey to Becoming a Mountain Biking Mecca”
  Teona Cousin, Executive Manager Economic Development and Tourism, Mackay Regional Council

  Charlotte Prouse, Director, Destination Marketing Store

  Ben Andrews, Head of Digital, Destination Marketing Store

  Take a look at Mackay Regional Council’s brave, game-changing move. They didn’t just see the rising demand for mountain biking, they seized it! They turned their region into a mountain biking hotspot, creating a brand that stands out in an increasingly crowded marketplace.

  From the spark of an idea, to securing funding, launching the brand, and opening the trails, they’ve been on an incredible journey. And it doesn’t stop there. The region is now reaping the rewards with ongoing opportunities for local businesses while also attracting new investment.

  This isn’t just a success story, it’s a testament to strategic planning. It shows how a well-thought-out approach to creating an experiential brand can make waves in a competitive market.

  At its heart, it recognised that significant capital investment should be coupled from the get-go with a distinctive brand and a truly customer-centric approach to marketing to activate the trails by standing out from the crowd.

  So, ready to change your destination’s game?
  Let’s ride.

  Belinda King replied 1 day, 15 hours ago 1 Member · 0 Replies
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