Provocative thinking for many @aliuren but couldn’t agree more. We need courage and disruption by its nature tends to come from an unexpected angle. Curiously I wrote a similar piece about always assuming things could go wrong tomorrow rather than waiting to happen. I might update that for a future piece as a nice companion piece to this

Thanks Tony… I always love it when people recognise themselves in what I am saying. Interestingly, the data seems to suggest that the ‘freedom camper’ one night can be a paid camper another night. But definitely feel that. I know Caravan Industry are saying they are seeing growth at all levels from purchases to booking. I think the… Read more

Hi Coralie.. some great points. I think Boomers are a great market for the next 15 years which I think would suit a lot of people. And there is evidence that they are busting to travel…. I’d see them playing different roles for different products. Which generations make most sense? Which have some pre-disposition..

Thanks @lauren – any questions?