𝐔𝐧𝐥𝐨𝐜𝐤𝐢𝐧𝐠 𝐭𝐡𝐞 𝐆𝐨𝐥𝐝𝐦𝐢𝐧𝐞: 𝐖𝐡𝐲 𝐎𝐥𝐝𝐞𝐫 𝐓𝐫𝐚𝐯𝐞𝐥𝐥𝐞𝐫𝐬 𝐚𝐫𝐞 𝐀𝐮𝐬𝐭𝐫𝐚𝐥𝐢𝐚’𝐬 𝐇𝐢𝐝𝐝𝐞𝐧 𝐓𝐫𝐞𝐚𝐬𝐮𝐫𝐞 𝐢𝐧 𝐓𝐨𝐮𝐫𝐢𝐬𝐦 𝐀𝐜𝐜𝐨𝐫𝐝𝐢𝐧𝐠 𝐭𝐨 𝐓𝐨𝐮𝐫𝐢𝐬𝐦 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐀𝐮𝐬𝐭𝐫𝐚𝐥𝐢𝐚! (𝐀𝐍𝐃 𝐌𝐄) 👩‍🦳.

If you’ve been following me for a while…you will know this is not a new trend; it is the most predictable marketing trend we have ever seen.

While many travel marketers, destinations, and big travel…

Read more

Marketing to the 50+ Travellers.

They have more time and money than any other age group and are less likely to be held down by mortgages, family, schools, etc.

They’ll travel in the low and shoulder seasons.

They’ll foot the bill for the multi-gen holidays.

And so much more…

Come for a deep dive into the latest trends/research and how to…

Read more

AI can be confusing. You know it’s important, but you need to figure out where to start.

In this webinar I am going to show you everything I have learnt so far as it relates to travel and tourism.

https://us02web.zoom.us/webinar/register/5017017448058/WN_R2FiyR8LQPyK0lMXyTDhXA

As a seasoned travel researcher and marketer with over 30 years under…

Read more

📣INVITATION: The latest travel trends from our research. Be the first to hear!

In this hands on free workshop I will uncover the latest trends from my primary travel research on senior / baby boomer travellers and show you how to use them in your marketing to increase sales.

In the workshop, we will tackle the bit my clients struggle with the most…

Read more

Baby boomers +55’s will be our ‘secret sauce’ to travel and tourism recovery. They are cashed-up, time affluent and have a sense of urgency to travel plans as they feel they have lost 2 good years.

They will fill you low and shoulder seasons, bring their extended families on multigenerational holidays and they will foot the bill.

I would…

Read more