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With a CV that includes leadership roles at Flight Centre, Tourism NT, NRMA Travel, Qantas Holidays, Helloworld and Australian Traveller Media, Kate is the founder of Straightforward Tourism Solutions, a Director on the Board of Destination Riverina Murray, and has been the Executive Officer of Ultimate Winery Experiences Australia for nearly two years.

Having launched Family History Holidays in 2017, Kate is passionate about helping history/heritage organisations in regional Australia generate business by developing tourism experiences that connect the community and set the scene for travellers looking to understand what makes a country town tick.