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Lauren ChiefExecutiveOfficer posted an update
A great example of collaboration between a festival organiser and tourism group – encouraging visitors into a regional area and providing extra reasons to stay longer!
Ms Harper of Albury City Tourism said “there were plenty of other outdoor activities in the area, including walking tracks, mountain biking, golfing, tennis, and depending on the season, a trip to the snow.
She said the map encouraged extra visitation to the region and hopes that will increase visitors’ time spent there.
“We are giving them extra reasons to stay longer,” she said.https://www.abc.net.au/news/2018-12-02/regional-craft-beer-map-launched-at-beer-festival/10574528